1. Ask questions to understand your blog goals. It’s vital to know what you want to accomplish with your blog and how you will measure success. Here are a few commonly asked questions: Do you want to promote new products and services? Are you trying to attract a new targeted audience? Do you want to create a community to nurture your engagement with your clients or prospects? Are you looking to improve your overall search ranking? By making sure you have set clear goals for what you are trying to achieve with your blog, you will avoid disappointment.
2. Write your blog with your audience in mind. You need to identify simple ways to add your voice to the industry discussion that already exists online about your product and services. You need to determine your value proposition, making a clear statement that explains how your product and services solve your client’s and prospect’s problems. You need to express the benefits of why people should buy from you instead of your competition. Equipped with this information, you can easily identify your value proposition and hype-up your differentiators, by creating good content around topics that offer insights not offered by your competition’s blog.
3. Know and understand your audience. Who are you trying to reach? Where does your audience spend their time online? What do they want and need from your blog? The answers to these questions should be the aim of your blog strategy. All of your blog content should be written with your targeted audience in mind. If it isn’t, it can be harmful because you will run the risk of confusing your audience about your brand, product and services. By breaking this trust with your targeted audience, you risk losing the ability to deliver posts they want to read consistently in the future.
4. Be consistent with your blog postings. Have you ever heard it said: “If you don’t update your blog daily, there’s no reason for people to visit your blog”? That statement is not true. But it is important to post articles regularly so you can retain your audience and attract new readers. Posting too frequently can turn your audience off; there is a balance that you need to find with your audience. Being consistent helps you meet your audience’s expectations and create a place they trust and visit over and over again. Blogging consistency will reward your readers with good content that relates with their interests, and will create trust and loyalty with your blog audience.
5. Commit to smarter usage of images in your content. The fastest way to connect with your targeted audience is through effective use of images. They say: “Catch your buyer’s eye, and win your buyer’s heart”. To strike up a relationship with the right audience, you need to continuously show up where your audience is already hanging out. If you show up, you better capture their attention with a compelling image and good content to get your audience to stick around. The more often you catch your audience’s attention and the more they like what they see and what you have to say, the more likely they are to engage in your blog. If you want to connect, include images that are relevant to your post. But don’t forget to have a little fun! Incorporate unique images and content into your blogging strategy, such as fun visuals or videos, even if they’re not directly tied to a specific blog. These will help catch the buyer’s eye and establish credibility, build rapport and trust in your blog, and make your blog much more enjoyable to read.
6. Use marketing tactics that create visibility for your blog. Promoting your blog is an essential component to attracting interest in your content, and for your products and services. Make every effort to create visibility for your blog content. Make it easy for your targeted audience to share your content through social media channels such as Twitter, Facebook, Pinterest, and LinkedIn.
By following these six steps, you can create captivating content and achieve good results with your blog.
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2. Write your blog with your audience in mind. You need to identify simple ways to add your voice to the industry discussion that already exists online about your product and services. You need to determine your value proposition, making a clear statement that explains how your product and services solve your client’s and prospect’s problems. You need to express the benefits of why people should buy from you instead of your competition. Equipped with this information, you can easily identify your value proposition and hype-up your differentiators, by creating good content around topics that offer insights not offered by your competition’s blog.
3. Know and understand your audience. Who are you trying to reach? Where does your audience spend their time online? What do they want and need from your blog? The answers to these questions should be the aim of your blog strategy. All of your blog content should be written with your targeted audience in mind. If it isn’t, it can be harmful because you will run the risk of confusing your audience about your brand, product and services. By breaking this trust with your targeted audience, you risk losing the ability to deliver posts they want to read consistently in the future.
4. Be consistent with your blog postings. Have you ever heard it said: “If you don’t update your blog daily, there’s no reason for people to visit your blog”? That statement is not true. But it is important to post articles regularly so you can retain your audience and attract new readers. Posting too frequently can turn your audience off; there is a balance that you need to find with your audience. Being consistent helps you meet your audience’s expectations and create a place they trust and visit over and over again. Blogging consistency will reward your readers with good content that relates with their interests, and will create trust and loyalty with your blog audience.
5. Commit to smarter usage of images in your content. The fastest way to connect with your targeted audience is through effective use of images. They say: “Catch your buyer’s eye, and win your buyer’s heart”. To strike up a relationship with the right audience, you need to continuously show up where your audience is already hanging out. If you show up, you better capture their attention with a compelling image and good content to get your audience to stick around. The more often you catch your audience’s attention and the more they like what they see and what you have to say, the more likely they are to engage in your blog. If you want to connect, include images that are relevant to your post. But don’t forget to have a little fun! Incorporate unique images and content into your blogging strategy, such as fun visuals or videos, even if they’re not directly tied to a specific blog. These will help catch the buyer’s eye and establish credibility, build rapport and trust in your blog, and make your blog much more enjoyable to read.
6. Use marketing tactics that create visibility for your blog. Promoting your blog is an essential component to attracting interest in your content, and for your products and services. Make every effort to create visibility for your blog content. Make it easy for your targeted audience to share your content through social media channels such as Twitter, Facebook, Pinterest, and LinkedIn.
By following these six steps, you can create captivating content and achieve good results with your blog.